Health literacy, that is literacy in healthcare describes our ability to navigate health issues, to obtain information about our health, understand and apply them correctly in practice.

Continuous improvement of this is essential, as those with better health literacy:

• live a healthier lives,
• better adhere to treatment requirements
• less often suffer from chronic conditions,
• feel healthier,
• live longer,

therefore, better health literacy can help improve the efficiency of healthcare services.
The aim of the Association of Innovative Pharmaceutical Manufacturers with the Health Literacy Award launched in2016 is to provide an opportunity for the best, most innovative health literacy improvement programs for recognition, wide-ranging presentation and development.